4 Mistakes That Are Costing You Leads
Investing in a wide range of lead generation strategies, from cold-calling to social media posts, is essential for your business’ growth and future prospects. However, simply investing in these techniques does not guarantee results; instead, effective lead generation strategies must be continuously evaluated and adapted based upon what’s proven to succeed — and what’s proven to be a mistake. Below are four common lead generation errors for your company to look out for:Follow-up Time: Piquing prospects’ interest in your product is the hard part; the follow-up should be easy. Unfortunately, ...